One of Saf Group’s main business lines is the retail sector. Supported by its human resources and its experience in the real estate sector and operational services, in 2012 Saf Group started its investments in the retail sector, which supports the growth of the Turkish economy with strong dynamics, successfully performing dealership operations for the İpekyol-Machka-Twist, Swarovski and Nu groups, in select Malls located in big cities such as Istanbul, Ankara and İzmir under the title of Saf Perakende.